The Wrong Debate: Why RTO vs. Remote is a Distraction for Leaders
The return-to-office debate is a distraction. High-performing companies aren’t focused on where employees work—they’re optimizing how work happens. Discover why workforce intelligence, not office mandates, is the key to long-term success.
In this article, we’re going to discuss:
- Why RTO isn’t solving productivity or engagement issues.
- How outdated management models are leading companies in the wrong direction.
- What leaders should be focusing on instead, how to track remote employees’: visibility, accountability, and engagement.
- How high-performing companies are moving beyond location-based management to drive performance.
The return-to-office debate has been central to determining what the future of work will look like. Executives insist that bringing employees back in person will boost productivity, restore company culture, and strengthen engagement. Employees—especially knowledge workers—push back, arguing that remote work is more efficient and better suited to modern work expectations.
But if RTO were the solution to workplace performance issues, we’d already see results. Instead, the data tells a different story:
- Employee engagement in the U.S. has dropped to a 10-year low, with only 31% of workers actively engaged and 17% actively disengaged.
- Nearly half of remote-capable employees (46%) say they would quit if forced back into the office full-time.
Companies enforcing rigid RTO policies aren’t seeing performance gains—they’re seeing higher turnover, growing disengagement, and logistical headaches. The assumption that office presence drives productivity isn’t holding up under scrutiny.
Instead of focusing on where employees work, forward-thinking leaders are addressing the real challenge: how to structure work for productivity, accountability, and engagement—regardless of location. This requires a shift from presence-based management to a new, performance-driven engagement equation:
Clarity + Purpose + Measurable Impact = High Performance
Without clear expectations, employees disengage. Without a sense of purpose, they become indifferent. And without measurable impact, leaders struggle to identify what truly drives productivity. Companies that focus on these three elements—not office attendance—see stronger engagement and better results.
So, if physical presence isn’t the answer, why are some companies still focusing on it?
The Flawed Assumption Behind the RTO vs. Remote Debate
For decades, many executives have operated under the belief that proximity equals productivity—that having employees physically present fosters better collaboration, engagement, and output.
This assumption made sense in an era where work was primarily transactional and required in-person oversight. But in today’s knowledge-driven economy, visibility does not equate to effectiveness.
Yet many companies still do not understand how to monitor remote employees effectively. Presence-based management persists because executives feel reassured when they can physically see their teams working. But this mindset creates blind spots, leading to misdiagnosed performance issues.
For example, companies relying on RTO mandates to improve productivity are instead facing disruptions, resistance, and unintended consequences:
- Higher Attrition & Disengagement – Companies like JPMorgan Chase and AT&T faced immediate backlash and higher turnover after enforcing strict in-office mandates.
- Surface-Level Compliance, Not Engagement – The rise of “coffee badging” proves that forced attendance doesn’t drive meaningful work—employees show up for visibility, not effectiveness.
- Logistical Chaos & Inefficiency – Amazon underestimated the real estate needs of its RTO push, leaving employees scrambling for desks and working from cafeterias.
The problem isn’t that employees are in the office—it’s that RTO alone does nothing to improve clarity, purpose, or measurable impact. Without addressing these elements, disengagement will persist.
Moving Beyond the RTO Debate: The Engagement Equation That Works
High-performing companies are solving for engagement and productivity by shifting from presence-based oversight to a new engagement equation, one based on performance-driven enablement.
This equation is built on three essential elements:
- Clarity: Employees need well-defined goals, clear expectations, and an understanding of how their work contributes to broader business outcomes. Without clarity, confusion and disengagement rise.
- Purpose: Work must feel meaningful. Employees who see the impact of their contributions are more motivated and engaged, regardless of where they work.
- Measurable Impact: Success needs to be tracked based on outcomes, not hours logged. Leaders who measure impact instead of attendance can better identify productivity trends and remove bottlenecks.
When these three elements are in place, employees stay engaged, accountable, and productive—whether they work remotely, in a hybrid setup, or fully in-office. Companies still relying on RTO mandates are failing to recognize that engagement isn’t about where people work, but how well they are supported in doing their work.
How High-Performing Companies Rely on the New Engagement Equation
The companies that have moved beyond the RTO debate aren’t just giving employees flexibility—they are systematically designing work environments that drive engagement and performance.
They ensure that clarity, purpose, and measurable impact are embedded in their operational models. Here’s how:
1. Clarity: Defining Expectations & Goals
High-performing companies define their expectations and goals clearly by:
✔ Using Structured Performance Metrics: Leading organizations define success with measurable KPIs, tying individual performance to business objectives.
✔ Keeping Workflows Transparent: Clear processes ensure employees understand their roles, priorities, and how their work fits into larger company goals.
✔ Ensuring Continuous Feedback Loops: Regular check-ins and real-time data on workload distribution help teams stay aligned and proactive.
GitLab’s Approach to Clarity
GitLab, a fully remote company with 2,000+ employees across 65 countries, keeps everyone on the same page with clear goals, structured performance metrics, and open workflows. Every role is tied to measurable KPIs, and a 1,500+ page public handbook acts as the go-to source for processes, priorities, and responsibilities. Employees actively update it, so nothing gets lost in translation.
Regular check-ins and real-time feedback keep teams aligned and proactive, making sure no one is left guessing about expectations. As a result, GitLab has seen 97% of employees report a clear understanding of their roles, retention rates 15% higher than industry benchmarks, and faster project completion times—proving that when clarity is built into the way you work, performance and engagement follow.
2. Purpose: Connecting Work to Meaningful Impact
High-performing companies do the following to ensure work is purposeful:
✔ Align Individual Contributions with Business Goals: Employees are more engaged when they see how their work directly impacts company success. Leading organizations map individual tasks to broader objectives, reinforcing purpose and motivation.
✔ Foster a Culture of Ownership: When employees have autonomy and accountability, they take greater pride in their work. Companies that encourage decision-making at all levels see higher engagement and innovation.
✔ Communicate the 'Why' Behind the Work: Regularly sharing company vision, customer impact, and success stories helps employees connect daily tasks to a larger mission, making work more meaningful and fulfilling.
Patagonia’s Purpose-Driven Model
Patagonia embeds purpose into every role by aligning individual contributions with its mission of environmental sustainability. Employees are empowered to make decisions that support this goal, fostering a strong sense of ownership.
The company consistently communicates the “why” behind its work, sharing impact stories and business decisions that reinforce its mission. As a result, Patagonia has 4x lower turnover than the industry average and consistently ranks as one of the best places to work—proving that when employees see their work making a real impact, engagement and performance thrive.
3. Measurable Impact: Tracking Outcomes, Not Hours
High-performing companies do the following to focus on measurable results rather than time spent working:
✔ Use Workforce Intelligence Platforms: AI-driven analytics help leaders track engagement trends, workload balance, and productivity bottlenecks, ensuring employees stay productive and focused on results.
✔ Prioritize Results-Oriented Assessments: Rather than monitoring office presence, performance evaluations focus on deliverables, innovation, and value creation, reinforcing a culture of measurable impact.
✔ Make Adjustments in Real Time: Companies leverage live data to optimize workloads, ensuring teams stay efficient while preventing burnout and underutilization.
Microsoft’s Focus on Measurable Impact
Microsoft moved beyond tracking hours by using AI-driven workforce intelligence to measure productivity and optimize performance. They use tools to track engagement trends, workload balance, and collaboration patterns, helping leaders make data-driven decisions rather than relying on time spent online.
Instead of monitoring presence, Microsoft evaluates employees based on deliverables, innovation, and impact. By leveraging real-time analytics, managers adjust workloads to maintain efficiency and prevent burnout. As a result, Microsoft has seen higher engagement, improved work-life balance, and increased productivity—proving that tracking outcomes, not hours, drives real results.
How to Transform into a High-Performing Organization
For organizations looking to move beyond ineffective solutions like RTO and fully adopt the Performance-Driven Engagement Equation, the transformation requires a step-by-step approach to shifting mindset, leadership, tools, and operational practices.
Here’s how to implement these changes:
1. Shift Mindset: From Oversight to Enablement
High-performing companies rethink productivity by focusing on outcomes, data-driven insights, and employee autonomy.
- Define Success by Outcomes, Not Attendance – Leaders must stop equating visibility with productivity and instead measure success based on deliverables, efficiency, and innovation.
- Adopt Data-Driven Decision-Making – Use workforce intelligence to monitor engagement trends, workload balance, and productivity bottlenecks to make informed management choices.
- Trust Employees to Work Autonomously – High-performing teams thrive when they are given clear expectations and the freedom to achieve them without micromanagement.
2. Evolve Leadership: From Control to Coaching
Great leadership in a performance-driven workplace is about guidance, not control. Managers should shift from enforcing rules to empowering teams through mentorship, transparency, and continuous feedback.
- Train Managers to Be Mentors, Not Overseers – Instead of monitoring attendance, managers should focus on developing talent, removing barriers, and aligning employees with meaningful work.
- Make Communication Transparent – Open performance dashboards, clear OKRs, and regular feedback loops ensure alignment without the need for constant oversight.
- Foster a Culture of Continuous Improvement – Companies like Atlassian and Zapier use real-time feedback systems to course-correct quickly and keep employees engaged.
3. Implement the Right Tools for Visibility & Accountability
To drive performance without enforcing rigid office policies, companies need productivity monitoring tool that provide real-time insights, streamline collaboration, and keep teams focused on results.
- Workforce Analytics for Real-Time Insights – Companies using workforce intelligence tools can track employee engagement, optimize workload balance, and ensure high performance without enforcing rigid office policies.
- Asynchronous Collaboration Tools – Slack, Notion, and Trello help teams stay connected and productive without unnecessary meetings or physical presence.
- Performance Dashboards Focused on Results – Instead of tracking attendance, leaders should use dashboards that highlight key deliverables, trends, and areas for improvement.
4. Redesign Workflows to Align with The Engagement Equation
For employees to stay engaged and productive, workflows must be structured around clear expectations, growth opportunities, and flexible work arrangements.
- Clarify Roles & Responsibilities – Define key outcomes for each role so that employees know what success looks like regardless of location.
- Encourage Personalized Growth Paths – Companies like Shopify and Spotify enable employees to move into new roles based on performance trends, keeping them engaged and continuously learning.
- Implement Flexible Work Schedules – Organizations should design adaptive work policies that allow employees to work during their most productive hours, rather than forcing a rigid 9-to-5 schedule.
By following these steps, organizations can move beyond outdated office mandates and instead build an operational model that enhances engagement, accountability, and business performance.
The final step? Committing to continuous optimization—using real-time workforce data to refine strategies, improve processes, and ensure long-term success.
Powering the Future of Work with Insightful
The debate over RTO vs. remote work misses the bigger picture: productivity, accountability, and engagement aren’t about where employees work, but how well work is structured. High-performing companies are proving that success comes from focusing on clarity, purpose, and measurable impact—and having the right tools to support it.
Insightful helps companies move beyond outdated management models by providing real-time workforce intelligence. Instead of tracking hours or office presence, leaders gain deep visibility into performance trends, workload balance, and engagement. With powerful analytics, they can measure deliverables, optimize workflows, and ensure employees stay focused on meaningful work.
By shifting from presence-based oversight to data-driven decision-making, businesses can identify productivity bottlenecks, adjust strategies in real time, and support employees effectively—no matter where they work. With Insightful, companies move beyond the RTO debate and build a workplace that prioritizes results over routine.
Ready to see Insightful in action? Start your 7-day risk-free free trial or schedule a demo today.